Born a fraternal twin, Joy immediately recognized fashion as an outlet for her identity, self expression and confidence at a very young age. She saw that design was an opportunity for women to share with the world how they want to be perceived by dressing the part. 

Each measurement is a woman's secret weapon and makes up who she is. Thus Joy believes there's no time then now to celebrate ones physical attributes through custom clothing.



Joy believes in adhering the “vintage standard” in the present; applying that a design be born with high quality workmanship, able to withstand the passing of time. This level of craft is a nod to a time when clothing was more than an extension of a woman’s look, but a showcase of her character.